What does your style say?

We are taught from a young age that "you shouldn't judge a book by its cover."
At the same time, if you Google "What does your style say about you?" -- yes, I just did -- the search returns more than 370 million hits, the first 15 pages of which are all fashion quizes.
So what does this say about us? Our society?
I think it says that we are conflicted....while we know that appearances shouldn't matter, we also are very aware that they do! How we choose to clothe ourselves is a reflection of our personalities, our values, our heritage, and even our career! What we probably need to remember is that while someone's style may tell a part of their story -- the present chapter, maybe -- it certainly doesn't tell the whole story.
'The beauty of a woman is not in the clothes she wears, the figure that she carries, or the way she combs her hair. The beauty of a woman is seen in her eyes, because that is the doorway to her heart, the place where love resides. True beauty in a woman is reflected in her soul. It’s the caring that she lovingly gives, the passion that she shows and the beauty of a woman only grows with passing years.' - Audrey Hepburn